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BBVA NBA Real Fan
Interactive promotional microsite connecting BBVA with NBA fans through engagement-driven content and brand storytelling.
JavaScriptHTMLCSS
Highlights
- Developed an interactive NBA-themed promotional microsite for BBVA
- Implemented fan-focused engagement mechanics and branded experiences
- Worked within financial brand and compliance guidelines
The Problem
BBVA needed a high-energy digital campaign to connect with NBA fans while maintaining financial brand trust.
- Difficulty engaging sports audiences with traditional banking content
- Need to align with NBA branding and campaign guidelines
- High traffic expectations during live sports moments
The Solution
A branded microsite was built to blend sports culture with BBVA’s digital presence.
- Created an NBA-themed interactive fan experience
- Designed engagement mechanics focused on participation
- Ensured brand and compliance alignment for financial messaging
The Results
The campaign delivered an engaging sports-focused experience while reinforcing BBVA’s brand.
- Increased fan engagement through interactive content
- Delivered a reliable, responsive campaign platform
- Strengthened brand connection with NBA audiences
Technical Architecture
Frontend
JavaScript, HTML, CSS
Backend
Campaign logic
Database
User interaction data
Integrations
NBA media, analytics