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Shake for Goodness’ Sake

Internal Sapient microsite encouraging employees to complete real-world good deeds through an interactive, randomized experience.

JavaScriptHTMLCSS

Highlights

  • Built an interactive internal microsite promoting community involvement
  • Implemented motion-based interaction using device input and animation
  • Collaborated with internal teams on culture and CSR initiatives
Shake for Goodness’ Sake

The Problem

Sapient wanted a simple but engaging way to encourage employees to participate in community-focused initiatives.

  • Traditional internal communications struggled to drive participation
  • CSR initiatives needed to feel fun, approachable, and voluntary
  • The experience needed to work across devices and offices

The Solution

An interactive microsite was created to inspire action through randomness and play.

  • Created a globe-based interaction to randomly generate good deeds
  • Used motion and animation to encourage exploration and engagement
  • Organized deeds by category to support different interests and abilities

The Results

The microsite supported Sapient’s culture and CSR goals through an engaging digital experience.

  • Increased awareness of community-focused initiatives
  • Delivered a fun, shareable internal experience
  • Reinforced Sapient’s commitment to positive social impact

Technical Architecture

Frontend
JavaScript, HTML, CSS
Backend
Content logic
Database
Deed data
Integrations
Device input, media